Awarded Toronto's "Best Newborn & Family Photographer"
for both 2018 and 2019!
Pamela Yool is proud to be a member of the National Association of Professional Child Photographers - Adhering to professional and ethical practices in newborn and child photography and committed to on-going training and education.
All About Me
Hello and thank you for taking the time to consider me as your photographer! I have over 15 years of photography experience. After graduating with a fine arts degree in 2004 from the Ontario College of Art and Design University (OCADU), I have worked in many different avenues of photography - commercial, editorial and finally specializing in studio maternity, newborn, child, & family photography. I'm also available for in-home Newborn Photography Lifestyle Sessions.
I'm accredited with NAPCP (National Association of Professional Child Photographers) and voted Best Child & Baby Photographer in Toronto for 2018 and 2019! I was also nominated in for Best New Emerging Child Photographer of 2018 by NAPCP. I've been Internationally Published in Luxury Magazine and also won numerous awards including the Baby Photo Awards, Shoot and Share Finalist, Top 10, Top 20 and Top 30. I specialize in taking timeless classic images of your newborn in a calming and safe environment. Modern Headshots and Personal Branding Sessions are also available.
I've attended numerous in person workshops, retreats, and mentorships to learn safe newborn handling, lighting and editing techniques to capture those fleeting memories of your newborn and child. I'm also the family photographer for the Ronald McDonald House in Toronto, AboutFace National Charity, 'Now I Lay Me Down to Sleep' and many other Non-Profit charities involving children and families.
Please contact me to schedule a consultation or booking. As a full service photographer, my goal is to give clients unique and memorable pieces of art from their own lives; Heirloom quality prints, Custom Albums and Wall Art. My services are tailored to the discerning client who believes in quality over quantity. I strive to capture babies and families in a creative and authentic way; “to capture your memories of today, that will wow your heart tomorrow"
The ideal time frame for maternity portraiture is between 28-34 weeks. The use of my maternity studio wardrobe and make-up application is included in the session fee. It is recommended that you also book your newborn portrait session at this time. When booking a maternity session in conjunction with a newborn session, you will receive a $100 off the session fee.
The best time for newborn photography is within the first month, ideally between 5-15 days old. I take on a very limited number of newborns per month to ensure my clients have flexibility in dates and to ensure quick turnaround time for edited galleries. It is highly recommended to make a tentative booking around your estimated due date, at least 3 to 4 months in advance of your due date. Check out my Newborn FAQ page for more frequently asked questions.
The Session Fee includes your consultation, use of studio and wardrobe, photographers time and talent, photo session, professional editing for your gallery and in person-ordering appointment.
Prints, art products and digital negatives are sold separately .
Session Fee $300
Print Products begin at $95 / Digital Collections begin at $500
First Birthday Cake Smash Sessions are all-inclusive
with prints and matching digitals - begin at $595
~ We offer Create Your Own Collection ~
While I do provide digital negatives with the "Create Your Own Collection", my goal is to provide my clients with custom albums and printed works of art for their home that will be seen daily and stand the test of time.
This is your Visual Legacy that will be passed down to your children and future grand-children.
Clients usually invest between $800 to $2,000 for their fine art products.
Working with Pamela was such a great experience. Upon arriving at the studio, our little one was determined to stay awake, which made it difficult to get her into the poses we wanted. Pamela was extremely patient and ensured that despite the added challenge of a wide awake baby we got incredible shots! Her creativity and professionalism shone through, and we now have incredible images that we will cherish for a lifetime! I would definitely recommend Pamela to anyone looking to capture precious moments and memories!
We had an amazing experience with Pamela who did our newborn pictures. She was so patient with our little one, who was a little fussy at times! Pamela knew exactly what to do to soothe him and keep him comfortable. I also loved all of the variety of outfits and props she had in her studio. She chose each outfit for our son so carefully. I highly recommend Pamela for your family photography needs!
Pamela was amazing to work with. She took the time to really get to know us as a couple, listened to our ideas and with her creative vision brought our maternity photo shoot to life. We were very comfortable with Pamela's style, her direction and sweet personality. We were even more impressed when we saw the proofs! Wow! Her studio is beautiful with lots of dress options to choose from (I loved this!). We also wanted to do a winter photo shoot and she braved -14 degree weather to ensure we had our "winter wonderland" pictures. That is what I call dedication. I would highly recommend Pamela to any couples who are looking to capture this special time.