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  • Writer's picturePamela Yool

Canadian Baby Wear Petits Genoux Collaboration with Hästens

Updated: Aug 1, 2018

I was asked to be the lead photographer for the most recent campaign of Petits Genoux in collaboration with the premium mattress company Hästens - and boy, did it turn out adorable!

Photoshoot for Collaboration with Petits Genoux X Hästens, Handmade Canadian Baby wear
Photoshoot for Collaboration with Petits Genoux X Hästens, Handmade Canadian Baby wear

If you're looking for unique, hand-made, Canadian baby and children's wear - look no further than Petits Genoux. This unique brand was created by experienced fashion designer Kendra Francis. Each collection is hand made in Toronto by Kendra; who started her career designing women's clothing with a store on Queen West. She was also on the hit television program Project Runway Canada, where she was known as "one of the most likeable participants". She truly is one of the nicest people I know - always so thoughtful and sweet!

Petits Genoux is a bespoke baby and children wear line dedicated exclusively to classic lines with modern finishes. Whats unique about this brand is that their items are gender neutral and timeless - you can pass these items onto your own children and their children. Each collection is beautiful and handmade with love. They currently feature a linen collection, a cotton print collection, a knit line and now offer little stuffies - so cute!

"Old Fashioned silhouettes for modern day kin"

Child Portraits by Pamela Yool Photography - Canadian Baby Wear Company Petits Genoux Collaboration wth Hastens
Child Portraits by Pamela Yool Photography

The newest line, a collaboration with Hästens, started when Kendra was in their showroom, she envisioned their signature check as the perfect fabric for a new collection - it was then that the "Petits Genoux X Hästens" collaboration begun. In case you're unsure of Hästens; they're a luxury, high-end mattress maker that started in 1952. Their beds are all hand made and are the Worlds Most Luxurious Beds for the Best Sleep. They really are the worlds most comfortable beds! Petits Genoux used Hästens all-natural, luxury signature checked fabric to create a beautiful Layette collection for baby’s optimal health and comfort. The classic Hästens check is a jacquard woven fabric made of 100 percent cotton of the highest quality and eco-friendly dyed. The dense, lustrous fabric is woven with twined cotton: 300 threads per square inch. The collection includes a Playsuit, Sleep Sack, wooden teethers, the most adorable matching booties and their trademark bonnet. Her hope is that clients will cherish each item as much as they do.

Petits Genoux makes the perfect gift for baby showers, new baby gifts and birthdays. Check them out here -


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